This HND Business Environment Assignment has been given from the first unit of the BTEC Level 5 HND in Business of the British Institute of Technology & E-commerce College.
Assignment title: Report on the Business Environment in England
For the purposes of this assignment you must use the following SCENARIO:
A company that has been highly successful in a developing country now believes that its products and methods may also prove popular and effective on a wider, even global, basis. As a step in this development, it is considering setting up a production facility in England. If this venture works well, it plans to roll out distribution across the European Union.
It is intended that you will be appointed as the first new Area Manager (Europe). Before this happens, however, you are asked to prepare a Report on the Business Environment in England. This report may be in any format you think suitable, but it is important that you deal with all the issues or topics given below.
The Senior Management of the company will judge how useful your report is, and use it as part of the decision on your promotion. Criterial for assessment and characteristics of reports at passable, merit and distinction levels are given later below.
Report Task 1: Businesses Organisational Purposes
You should:
- Identify the purposes of different types of organisation in England;
- Describe the extent to which the organisation will meet the objectives of different stakeholders; and
- Explain the responsibilities of the organisation and strategies employed to meet them.
(This provides evidence for Learning Outcome 1; Assessment Criteria 1.1, 1.2 & 1.3)
Report Task 2 : Nature of the National Environment
You should:
2.1. explain generally how economic systems attempt to allocate resources effectively;
2.2. assess the impact of fiscal and monetary policy on business organisations and their activities, with special reference to the national environment in England; and
2.3 evaluate the impact of competition policy and other regulatory mechanisms on the activities you expect of your production company in England
(This provides evidence for Learning Outcome 2; Assessment Criteria 2.1, 2.2 & 2.3)
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Report Task 3: Organisation Behaviour in the Market Environment
You should:
3.1. Explain generally how market structures determine the pricing and output decisions of businesses;
3.2 illustrate the way in which market forces shape organisational response using a range of examples, with special reference to market forces in England and how they may shape the responses of the planned production company in England; and
3.3 judge how the business and cultural environments in England shape the behaviour of your planned production company.
(This provides evidence for Learning Outcome 3; Assessment Criteria 3.1, 3.2 & 3.3)
Report Task 4: Assessment of Global Factors shaping Business Activity in England
You should:
4.1 discuss the significance of international trade to UK business organisations;
4.2 analyse the impact of current global factors on UK business organisations; and
4.3 evaluate the impact of policies of the European Union on UK business organisations, with special reference to your planned production company in England.
(This provides evidence for Learning Outcome 4; Assessment Criteria 4.1, 4.2 & 4.3)
Learning Outcomes and Assessment Criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit.
The assessment criteria determine the standard required to Pass this unit. The assessment criteria will act as a guide to help you put into context your answers to fulfil the Learning Outcomes.
| Learning Outcomes | Assessment Criteria |
| LO1: Understand the organisational purposes of businesses. | 1.1.Identify the purpose of different types of organisation 1.2.Describe the extent to which an organisation meets the objectives of different stakeholders 1.3.Explain the responsibilities of an organisation and strategies employed to meet them |
| LO2: Understand the nature of the national environment in which businesses operate | 2.1. Explain how economic systems attempt to allocate resources effectively 2.2 assess the impact of fiscal and monetary policy on business organisations and their activities 2.3. evaluate the impact of completion policy and other regulatory mechanisms on the activities of a selected organisation. |
| LO3: Understand the behaviour of organisations in their market environment. | 3.1 Explain how market strucutres determine the pricing and output decision of businesses 3.2 Illustrate the way in which market forces shape organisational responses using a range of examples 3.3 Judge how the business and cultural environments shape the behaviour of a selected organisation |
| LO4: Be able to assess the significance of the global factors that shape national business activities. | 4.1 discuss the significance of international trade to UK business organisations 4.2 analyse the impact of global factors on UK business organisations 4.3 evaluate the impact of policies of the European Union on UK business organisations. |
Task 4
Assessment of Global factors shaping business activity in England.
4.2 Analyse the impact of current global factors on UK business organizations.
Micromax Informatics Limited is the electronics company of India which is also the 10th largest mobile company globally. It provides innovative products which are made according to the choices of youth. The brand has diverse products in its portfolio which includes 60 models of mobile handsets, LED Televisions and Data Cards. It has 1.25 lacs retail outlets in India and is doing well in India and SAARC countries.
Micromax is now planning to reach to global markets to widen up its presence and supply its innovative products. As a step in this direction, it is planning to set up a production facility in England. As a new Area Manager of Micromax in Europe, entirely new and different business environment of England is to be handled well. There are many global factors which have a significant impact on UK business organizations. Globalization has removed the barriers between the nations and made a big world into one single place. Global factors are those external business factors which are to be considered while making a strategy to set up a business. Such global factors are Political factors; Economical factors, Social factors, Legal factors and technological factors, and they are discussed below:
- Political factors: The difference between the governments and government policies affects the business and its operations. Every country has its own system of government which is regulated in its own way. The level of Political stability and the bureaucratic affairs of England, the tariff rates, the terror of terrorism, etc. are some of the factors which are to be kept in mind by Micromax while going global and setting up production unit there.
- Economic factors: These factors are responsible for affecting the operations of an organization. For e.g., if the living standards of the consumers of, in this case England, will increase, then it will result in the higher demand of the products and ultimately the company will be able to make higher amount of profits and vice versa. Other economic factors can be Global economic crisis, Inflation, currency value, etc.
- Legal factors: Legal factors are the laws and governing factors in any country which affects the business strategies. Every business has to follow the legal laws of the country in which it function its operations. The rules and regulations of the government keep on changing and it is essential for every business to follow these rules and laws, which are changed with the time.
- Technological factors: These factors are related with the new innovations in the technologies. In the modern business world, technologies play a significant role in gaining the competitive edge over the competitors. New and improved technologies help the business in reduction of costs and gaining more profits. Micromax has to adopt upgraded and latest technologies so as to capture new market of England and to gain a competitive edge over the existing players in the same industry.
- Social factors: The social factors are the factors which are focused on the lifestyle patterns of the population. There are social and cultural differences in every country and every business need to adjust and function according to that. Buying and consumption patterns for every individual vary country to country. It depends on culture, age, gender, behaviour and tastes of people. Micromax has to keep in mind all these social factors while setting up its business in England.
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