PERSONAL IMPACT
Personal impact is defined as the powerful impression, the influence one leaves on others with his working attitude. It is a combination of self confidence, positive attitude, good communication and interpersonal skills.
In today’s competitive time, personal impact is more than merely an individual’s assets. It affects the performance of the company. The leaders must know that their personal impact is helpful in product branding, employee branding and company branding. A leader’s personal impact is a direct way to connect with people in order to implement business strategy, persuading, selling and convincing. If the leader has this ability, he will be able to motivate and draw his employee’s attention towards achieving organizational goals. People all over the world have been able to excel themselves in different areas of their interest such as corporate leaderships, laws, medical and other profession. If we study them, we may find that most of them don’t have technical knowledge; still they were able to achieve the success. They have been able to achieve desired success in their area of professional interest just because they have been able to demonstrate these skills. A leader doesn’t appoint himself as leader, its his personal impact that makes others follow him. As leaders never give examples, they set examples.
Leaders need to work on the art of creating powerful and effective personal impact.
Role of Personal Impact in the ORGANIZATION:
Personal impact directly affects the overall performance of the ORGANIZATION. It starts with an individual and ends up with the organization. For example, the Apple Company is known as one of the most successful company. Though it was started by Late Steve Jobs and Steve Wojniak, but his personal impact has helped the company in every way as the company survived in all the situations and is still running successfully. Now even after the CEO of Apple is Tim Cook, the company still holds the place in the market. Steve Jobs became the leader and showed everyone his professional skills and introduced the company in the market where others companies were its strong competitors. He is well known for his communication and interpersonal, selling and motivational skills. His personal impact helped in product branding and product branding further led to company branding.
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Followings are a few points on how to build effective personal impact in organization:
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