Tourism Management: The Impact of Edinburgh's Tourism Environment on Scotland's Economy

MOD006064

Tourism Management

Assessment Code – 010

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Table of Figures

Introduction:

Tourism is a major part of any countries economical condition. It can provide a high level of benefits to the development of the country and increase the popularities if the country. The development in different terms related to technology and economical can be based on country tourism management. This can help to improve the business and employment in the country and increase the revenue related to the different fields. The assessment is based on the importance of tourism in Scotland and how it can be so beneficial for Scotland to manage their different business.

The assessment is based on the impacts of Edinburgh tourism environment in the Scotland economy and the business development methodology. The different management system and techniques are used by the Scotland government to improve tourism in Edinburgh and provide different services to the travels and make their travel safe and reliable. Different stakeholders of the project are discussed in this report. And the complete description of the economical dimension of tourism is also present in the report. The tourism motivation and hoe it can be impacted by the globalization is also discussing in the report and manage all the outcomes related to the implementation of tourism in the next 5 years in Scotland.

Importance of Edinburgh’s Tourism:

Edinburgh is the tourism place in London known for its various heritage and the attractive landmarks that makes it one of the most famous cities of London in terms of the visit. The culture of Edinburgh makes an attractive impact on the tourists and helps to develop the business environments of the city. The Scottish vibe n the environments based on the different cultural themes helps to manage tourism in the city and provide the development for making the city more attractive and famous. The government of Scotland is going to increase the city mage and makes it the nationality sign of the country (Brady 2018).

Various strategy can be used by the government of Scotland and provide a different facility for the development of the city for making a better tourism place. This can provide positive impacts on the business and economical growth of the Edinburgh as well as Scotland. This can helps to increase and develop different marketing and business-related strategy and provide a better economical industry by using the truism industry.

Figure 1 Tourism Key Points

The following key points are managed by the government to increase the business environment by increasing the tourism industry in Edinburgh.

Vision:

Edinburgh is a world-class city known for its cultures and technologies for development and management. This will increase the business environment of the country and increases the marketing growth of the tourism industry. The government planning to increase their value of tourism and provide benefits to the tourism industry. The enhancement n the management helps to provide the development of the city by using a different strategy. The objective of the government is to increase the number of visits in the city which helps to increase the economical growth of the tourism industry. The government plans to reduce the seasonality for the visitors and makes them visit the city any time in the year (Seraphin et. al 2018).

Project record:

The development of the project s based on the planning and strategy that helps the government to analyze all the scenarios of development for tourism in the city. There is a £260 Million investment provided by the government for the development in the Edinburgh tourism that helps them to increase the economical rate by 40 % of Scotland. The complete planning helps to manage the £1.5 Billion raisings in the Scotland economy. The implementation of the different tourist's places in Edinburgh is the major concern for the government that can be managed by a different organization related to the tourism industry.

Future Investments:

The future implementation of the tourism industry can increase the economical growth of complete Scotland and helps to provide the development of different tourism organization. The Scottish government can help to manage the different essential requirements for the development of the tourism industry. Edinburgh is the key point of the economy of Scotland and provides helps to increase the rate and development by using a variety of services to the tourists in Edinburgh. The public sectors increase there a business rate for the development of economical terms related to the management of different sources (Bol 2020).

Stakeholders of Project:

The development of this project is based on the various stakeholders that help to manage all the economical terms related to the management of the tourism industry of Edinburgh. Different stakeholders are helping ton increase project management and the role of different planning in the scenario.

Figure 2 Tourism Stakeholders

The following stakeholders are helping to manage the project base on the development of the project.

Market Analyzer:

The market analyzer provides details about the competition for project rate and the development of various resources based on the tourism industry and development. The market analysis provides the various strategies related to the market and provides various implementations that can help to increase the development process of the project related to the market growth and the organization strategy based on the various services provided for reliable tourism (Dysart 2019).

Project Leader:

The project leader helps to analyze all the resources and manage the team for the project related to the tourism implementation in Edinburgh. This helps to increase the reliability of services and improve the services based on the requirements by the organization. The development planning is based on the various scenarios provided by the government and interest the way top solve the challenges occur at the time of development.

Scotland Government:

The government provides approval of the different planning and increase the reliability of the project. This can helps to manage all the scenarios related to the development and management of different plan and approved all the pans of organization related to tourism in Edinburgh. The government analyzes the plan and makes the entire decision base on the economical management of Scotland.

Tourists:

The tourist is the major stakeholders of the tourism industry project of Edinburgh. The tourists like the customer for any plan and project that helps to manage different scenario related to development and management. The tourist helps to analyze the project quality but using all the services provided in the project based on travel and management.

Social Media Manager:

The social media manager helps to provide all the services related to the concern of tourist and provide them with a reliable plan based on their travel plans and management. The implementation of social media can increase the way of marketing for the tourism industry for development and management. The management of all the related resources can help the tourist for a better guide (Rahman 2021).

Business Support:

The business support is based on the different challenges phased by the planning and management. This can help to increase the reliability of the tourist services and the different organization plan management related to the Edinburgh tourist services. The business support can increase the way of innovation, collaboration, and marketing management that helps to provide a balanced way of marketing for tourism in Edinburgh.

Economic Dimensions of Tourism:

The economical dimensions are based on the different key points that help to manage the complete scenarios and planning of the project and increase various benefits to the economical conditions like different beneficial effects and the increment in the employment. This will helps to manage all the scenarios based on the various strategies and balance the issues related to the economy of Scotland.

Figure 3 Economic Dimensions of Tourism

Economic dimensions of tourism in Edinburgh can be beneficial as follows:

Economic Force:

The economic force is based on the different factors in which the management of the economical terms are defined and helps the firms for development and management. The factors are based on different terms and increase marketing strategies based on tourism n Edinburgh. The implementation can help to manage the marketing and activities related to the different factors of the economic force. These factors like production and consumption help to analyze the work scenario and help to recover different problems based on government change. The implementation of the different strategy that initializes the work of development can easily balance the Scotland economy. The economic force helps to manage the development and define the different approached to provide reliable management of services. Edinburgh tourism environment can help to provide the services related to the production in different business and manage government change in marketing and development (Hague 2021).

Multiplier Effect:

The multiplier effect is the way to manage the different source of income management this can increase the way of various terms related to the spending of the revenue. The multiplier effect describes the money supply management based on the different variation in the system and provides an improved version of economic management. The Scotland government increase the tourism environment in Edinburgh this will increase the fundamental concept of serviced and economy management. The tourism environment implementation increase the economy of the Scottish government and tend to manage the technology in Edinburgh based on the various implementation in the government services.

The multiplier effect provided benefits to Edinburgh and increase the management of money based on the implementation and helps the government to manage different challenges. The implementation in the methodology can provide a different way to organization solutions based on tourism in the country. This improvement in the tourism environment can help the organization to manage the development. The change in the income of country and management of the spending the money provide Edinburgh with the multiplier effect. The increased economy can help Scotland to manage various functionalities are based on the development of the country related to technology and business (Ganti 2020).

Employment Generator:

The employment generator is the way to employ the country. The implementation in the tourism environment increases the various business requirements and provides the implementation for employment in Scotland. Different terms related to the development in the business and the various organization increases the number of services in the different sectors. The employment generator is the way that positively impacts on the different services and provides various implementation and development of the tourism sector. The improvements in the different strategy in the tourism environment can help the Scottish government to provide different business related to marketing and management and help the peoples by increasing employment in the country.

The implementation of the different strategy can ingress the way of development and provide a new strategy for business development in Edinburgh as well as in Scotland. The various development methodologies are used by the government to provide and increase the rate of different business and startups by using the money collected from the development of tourism in Edinburgh. This can increase the way of management and provide reliable employment for the country. The management can increase the way of development in the field of technology and marketing in Scotland and provide positive impacts on the Scottish Economy.

Tourists' Motivations:

The tourist's motivation is base on the completely reliable travel in Edinburgh without any concern and problems. The motivation is based on travelling from different sources without any concern. The tourist motivation for travel Edinburgh is based on the different key points that help them to manage all the information related to travel in Scotland. The outsider always keeps different tracks of the information related to travel so the need of the traveller is to safe and reliable travel across the city with all the required services (Otoo and Kim 2020).

Figure 4 Tourists' Motivations

The following key points describe the Tourists' Motivations:

Physical Motivators:

The physical motivators are based on the physical rest in which the relaxing environment is the part of this tourist motivation. The different tourists point present in Edinburgh helps to manage different and various attraction to the persons and provide a reliable and healthy place for the travel. The government of Scotland manage their tourist places and create a healthy environment in Edinburgh that helps the tourist a reliable and attractive journey. The government can increase the way of management for the travellers so it can attract the persons and increase the travel motivation to Edinburgh.

Culture Motivators:

The culture motivation is based on the cultural attractions to the persons. This will provide different information about the Scottish culture and attract different persons. The European culture is one of the best cultures contained by Scotland and provides different history information to the traveller. This will increase the tourist motivation to travel to Edinburgh. The government provide the social medial platform to develop this interest in peoples and make them travel their country (UKEssays 2018).

Prestige Motivators:

The prestige motivators are the travel across the world for study and business purposes. this can increase the tourism environment of the country. Edinburgh tourism environment increases the economical rate of Scotland and helps them to invest the money in the technology industry increases the business needs and organization in Scotland. This will increase the economical condition of Scotland and helps them to build revolutions industry related to marketing and technology.

The above key terms describe the Tourists' Motivations and how it can be helpful for the Scotland economy. This can help to increase the revenue of different organization helps to provide various services related to the development and management in Edinburgh. VisitScotland papers are published by the government of Scotland and provide the complete description about with the different services provided in the country that helps to manage the economical growth of the country. The implementation of the different tourism strategy can help to manage different scenarios to increase the development methods and opportunities and different business that helps to employ the country.

Affect of Globalization in Tourism:

The globalization may affect the tourism destination in both positive and negative aspects that help to increase the economical condition of the country and may harm the resources of the country. The globalization can increase tourism growth as well as employment in the country. The Edinburgh project increases the different opportunities for the counter based on the development in both technology and business. This can help to manage the different terms related to the contribution of tourism in the GDP of Scotland and improve the domestic travel and tourism industry. The development in tourism can help to increase the globalization values in Scotland and provide the compete scenario based on the management and improvements in the business (Stezhko et.al 2020).

Figure 5 Affect of Globalization in Tourism

The following key points describe the impact of globalization on tourism:

1. The globalization makes the travel from one source to another source easy. The mobility is increased by the globalization because it improves the technology that helps them manage the travel and make it faster day by day. The implementation of the different resource can be managed in different ways that increase rental programs. Scotland provides the fasters travel roots and the transportation that provides faster travel across the country.

2. The demographic trends help to manage the different opportunities for the various countries and increase the economical growth that helps to balance all the related significances and developments. The implementation on various resources can increase the reliability and provide the development on the Edinburgh different business related to the tourism and provide an independent structure for the different persons who are migrating them self for different purposes (Linetti 2019).

3. New Destination is the positive impact of globalization on the Scotland tourism environment. This will increase the development in the various cultures and this will positively impact on the travellers. The different activities and the culture attract persons and provide the management related to the development and analysis based on the various terms. This can be done by using social media and the different reports.

4. There is harm by the globalization in tourism. It can increase the terrorism and security related issues that can affect the tourist safety. The globalization increases the different attacks on the fine destination and increases the impacts of the management and government policies. The implementation of the different strategy may cause harm to county safety.

Drivers and Potential Outcomes:

The development of travel and globalization can help Scotland in many ways based on economical and management. This will increase the revenue of the organization based on different fields. The management of different terms related to the globalization provided many benefits of employment in the country. The development in the country is based on the globalization and increases the different opportunities for the development in the country. The increment in the tourism in Scotland can help the country to increase the economical rate and provide the different and various terms related to the development and management which increase the business and the development of the country. Based on the revenue of tourism Edinburgh can improve the technology business of Scotland and make the country completely successful in technology in the next 5 years (Chishti et. al 2020).

Conclusion:

The assessment is based on tourism and the impact on tourism in a particular country and its economical growth. The implementation of the various terms related to the Edinburg tourisms discussed in the report and provide the complete scenario that helps the Scotland government based on the major implementation in the tourism environment of Edinburgh. The implementation and the positive impacts of tourism in Scotland are discussed in the report. The different stakeholders needed for the project of development of Edinburgh tourism environment is discussed in the report and well as provided all the tourist motivation to visit the place based on the different components. The positive impact of tourism in the business and the employment Scotland is discussed in the report. Different terms related to the globalization and development in the management is discussed in this report and help to analyze the benefits and the future impacts of globalization in the Scotland economy and business it increases the employment in the country.

References:

Brady, K., 2018. Tourism in Scotland: the economic contribution of the sector - gov.scot. [online] Gov.scot. Available at: <https://www.gov.scot/publications/tourism-scotland-economic-contribution-sector/pages/5/> [Accessed 11 February 2021].

Seraphin, H., Yallop, A.C., Capatîna, A. and Gowreesunkar, V.G., 2018. Heritage in tourism organisations’ branding strategy: The case of a post-colonial, post-conflict and post-disaster destination. International Journal of Culture, Tourism and Hospitality Research.

Bol, D., 2020. New tourism plan to stop 'as many visitors as possible' approach. [online] edinburghlive. Available at: <https://www.edinburghlive.co.uk/news/edinburgh-news/edinburghs-new-tourism-plan-aims-17612161> [Accessed 11 February 2021].

Dysart, C., 2019. Tourism is affecting Scottish economy, environment - Vanguard. [online] Vanguard. Available at: <https://psuvanguard.com/tourism-is-affecting-scottish-economy-environment/> [Accessed 11 February 2021].

Rahman, M., 2021. Stakeholders in tourism development. [online] Howandwhat.net. Available at: <https://howandwhat.net/stakeholders-tourism-development/> [Accessed 11 February 2021].

Hague, C., 2021. The Festivalisation of Edinburgh: constructing its governance. Scottish Affairs, 30(1), pp.31-52.

Ganti, A., 2020. Multiplier Effect Definition. [online] Investopedia. Available at: <https://www.investopedia.com/terms/m/multipliereffect.asp#:~:text=Key%20Takeaways-,The%20multiplier%20effect%20refers%20to%20the%20proportional%20amount%20of%20increase,%2C%20or%20withdrawal%2C%20of%20spending.&text=The%20money%20supply%20multiplier%20is,effects%20on%20the%20money%20supply.> [Accessed 11 February 2021].

Otoo, F.E. and Kim, S., 2020. Analysis of studies on the travel motivations of senior tourists from 1980 to 2017: Progress and future directions. Current Issues in Tourism, 23(4), pp.393-417.

UKEssays. 2018. tourism motivations. [online]. Available at: <https://www.ukessays.com/essays/tourism/tourism-motivations.php?vref=1.> [Accessed 11 February 2021].

Stezhko, N., Oliinyk, Y., Polishchuk, L., Tyshchuk, I., Parfinenko, A. and Markhonos, S., 2020. International tourism in the system of modern globalization processes. International Journal of Management (IJM), 11(3).

Linetti, L., 2019. The effect of globalization on the tourism industry. [online] Thriveglobal.com. Available at: <https://thriveglobal.com/stories/the-effect-of-globalization-on-the-tourism-industry/> [Accessed 11 February 2021].

Chishti, M.Z., Ullah, S., Ozturk, I. and Usman, A., 2020. Examining the asymmetric effects of globalization and tourism on pollution emissions in South Asia. Environmental Science and Pollution Research, 27, pp.27721-27737.