Contemporary Issues in HSC Assignment

TASK 1

This task discusses the issues concerning public safety with respect to HSC service from the point of view of a social worker.

1.1 Information relating to HSC and social care

The overall strategy for communicating the information is detailed as below:

It is evident that in this case study for taking care of the patient it is necessary to manage effective communication to the end users, staff and the organization, this insists in appropriate data reporting, analysing, and offering appropriate medication or diagnosis and subsequent documentation for patient’s record keeping (Siegel, Weinstein, Russell & Gold, 1996). Many marketing tools are being used by the organizations till date like print media or advertisement like brochures for creating the brand value. HSC uses many media services like print media, television and tour operating websites on a regular basis.Application of Social media is one of the corresponding modes of communications channel, which significantly contributes to the development, commitment as well as growth accessibility of high quality reliable and credible information and factual health communications. This integration facilitates the augmented potential of increased prospects for discussion, linking to social groups, endorsing the existing HSC issues along with an effective communication. These set of events further facilitates distribution of vital communications besides impacts people during their health related decision-makings.

This objective can be achieved through:

• Team work development.

• Alignment of goals and objectives of all members and ensure that all of them are working towards common goal. Team leader acting as a facilitator.
• Proper delegation of work and allocating work as per the qualification, experience and skills of the employee.
• Teaching and training of employees by the leaders of the organization.
• Effective communication development and guidance to each employee on the basis of their requirements and job profile (Luckmann, 1999).

The association between Health care communication as well as technology could be described while considering the culture with respect to symbolic interaction, in which culture is described as a structure of common meanings, approaches as well as values and additional symbolic practices through which the culture is expressed. For effective communication in the health care organizations, the cultural symbols are subsequently transferred through diverse and low threshold global mode of communication wherein native cultural expressions possess global accessibility. It is for this reason and practical mechanism that there is potential expectation of many point access of the historical data across diverse locations and cultures. The presence of converging shared aims in few markets does not infer that its culture also is converging. One entity may simultaneously perform several and diverse work in different societies as well as may communicate diverse ethics in changed contexts (Schabetsberger,  et al 2006).

The communication message content for communicating the health messages would differ in type, approach and language for different cultures. Internationalization of economic factors, political aspects and cultural dimensions thereby identifying that there is a comprehensive swept away of the importance of national boundaries as well as its economies, regions as well as cultures. Relative to all the three aspects of Economy, political as well as culture; globalists perceive international, global powers captivating from different nations as the core sources of control and distinctiveness. Based on these global health communication message and policies are created which are subsequently modified according to the native culture.

1.2 Disseminating information of HSC

The methods and technologies of information technologies provide an innovative approach to develop the health and social care industry.  Following are some of the examples of the development of healthcare technologies which assist in healthcare organizations:         

Automated Patient’s Information Record management, this refers to computerized compilation of all end user’s clinical as well as administrative data concerning to any single patient care. The terminologies of EHR and EMR are common referring to electronic health records and electronic medical records respectively.  These two terminologies are used interchangeably in most cases and have similar consent; “EHR” implies broader functions and features, which include the “EMR” components. Presence of e-records is appropriate equally for patients as well as doctors besides it can considerably lessen medical errors as well as support tracking the public health difficulties (Stewart, 1995).

The storage of massive clinical data, operational details and financial data collected in the main database and used for healthcare staff, this process is termed as Data Warehousing.

The process of scanning and storing health and patient’s valuable data and images is known as Document Imaging. Through the document imaging, data or images are shared and accessed by clinicians and health commissioners across the globe using electronic images.

Using Internet tools helps in the development pertaining to Internet and Intranet providers to incorporate financial and clinical data. Professional clinical bodies recommend that every healthcare institution must practice a set of rules for the services provided by them. For the assistance to the physicians in the health care administration the expert rules must be applied for the systems in clinical service decisions (Stewart, 1995).

Telemedicine, this refers to the implementation of information technology effectively for delivering medical services as well as information in several locations.

The use of Intel comprise of in-home device for health monitoring of the patients, which has communicating tools for tailored care administration as well as can incorporate patient- 24-hour care devices, as well as provide online-based interface letting carer to observe patients as well as distantly be able to offer appropriate care.

Virtual as an ICT device facilitates minimization of cost for virtual training and subsequently assist in maximizing the survivals of Cancer.

Cardio Activity Monitoring Device is portable that can be worn always. This device can effectively monitor heart activity as well as the physical activity in addition to warnings the patient of any potential physiological or cardiac abnormalities.

1.3 Influences on the attitude, thoughts and behaviour

A report stress that the system for health care and nursing practices would undergo a significant concern during 21st century advancements, where in the major population is growing older as well as diverting in lifestyle and health issues. : PREDICTION of features involved in health care organizational nursing care as well as patient well-being; PERSONALIZATION of approaches to encourage harmless hospital surroundings and nursing clinical decision making; PREEMPTING argumentative patient consequences by promoting adequate counselling of patients. Health Care needs to interact with their patients for various reasons like medication, self- health management training, health services, getting feedback and services communication. It is evident that an increased health care communication has subsequently shaped a highly diverse marketplace. The type of the communication message depends on the type of the HSC objective of prediction, personalization or pre-empting. Relative to information it is considered as one of the assistive tool that constructively and accurately resolve an issue, we certainly perceive information to be an useful resource. Information is essentially referred as a single source that is very effective in offering a solution. Therefore, it is more appropriate to appropriately compare all relative information along with resources essential for a particular project or objective development. On comparison, attributes are in general compared and the analysis is based on the quantitative/metric aspect of the information. This therefore necessitates the understanding of the nature of information. To understand the nature of information, it is necessary to recognize as well as argue the various characteristics of information, as well as to define their contribution towards information usefulness of the objective fulfilment. The nature as well as the usefulness of information, while into considering the information target group behaviour besides in what way it possibly will regulate the information utilization of information and content developers.

Task 2

2.1 Influences of media

It is apparent that smoking and the impact of marketing on cigarette have changed immensely over the past decade. These days tobacco merchandises is banned across any national commercials that contributed to the fall in smoking trend. However, it is also evident that the Tobacco manufacturers and suppliers spend huge money on marketing and promotion contributing to lowering the prices of its products. Besides, smoking remains to be part of plays and movies along with active social media promotion. Moreover, launch of new diversified tobacco products for instance, e-cigs as well as characterized cigarettes are on demand by adolescents. These adolescents after addiction continue to smoke resulting in unhealthy later adult life. Therefore, it’s essential for the parents to keep a tab of what their kids are watching or accessing on media to minimize the probability of young tobacco/smoking addiction. Social media for business has proven benefits as if it allows business to make their brand more visible due to the high availability of internet users on social media. Businesses promote their blogs using the social media, which helps in achieving visibility steadily. The social media allows building an online community, which helps in reaching out to customers and sharing content (Smallbusiness, 2013).Positive impact in terms of customer interaction with international companies has given power to the customer to choose and compare various products. The consumer does not have to wait in long queue to get service from the business. Freedom to give opinions and feedback on social media led to high quality services provided by business in order to retain customers. International companies located miles away seem close to the consumer due to web based services offered by them. In the International business, the organizational profitability sustains by using valuable informative business intelligence tools like asset to chum, collate and process the data. The reporting, scanning and systematic documentation of data decreases the probability of losing patient’s history reports.

2.2 Reliability and validity of media information about HSC

HSC providers entrust the Opportunities that refer to the probabilities that an individual ought to develop themselves for understanding and exploring new occasions. This refers to the development of a plan for the long term objective of the process in which the continuous monitoring, recording and sharing information are held in order to set a standard benchmark or goals. Recent innovative activities such as developments and necessities for qualitative incorporation provide a sustainable competitive advantage over the old quantitative analysis for demonstrative services. Media activism referred to a comprehensive group of involvement that employs media as well as communication technologies that may be effectively used social as well as political activities. The media activism is aggressively involved in changing the type of information, which may eventually result in selecting an appropriate methodology for media activism that may be concerning publishing media selection, false information video as well as audio development inquiries, distributing information concerning protests, as well as establishing campaigns concerning to media as well as communications guidelines.

Application of the Executive support system

However the user of design via responsive web allows the demonstrations that effectively react to the user interface presentation background as well as consumer’s behaviour. This assumption can be implemented through the usage of easy to change layouts, lattices, pictures, as well as media requests for recreating the user interface screens on the basis of the consumer’s preferences.

Moreover in case of the designs directed towards a particular platform, it is required for the project designers to utilize the most of this user need accessibility besides portraying the device strengths.

Use of Executive support system

The use of Executive support system offers a specialized decision support system and helps in determine the user interface. Therefore the use of Executive support system is relative to the usage of the IT infrastructure for understanding the consumer behavior. It needs to be critically acknowledged that the consumers would use the desktop for accessing the site’s information which is not accessible using the Staff Management user interface and the software’s. Therefore the assumption refers to an effective connecting link for enhancing the customer experience. Now in order to understand the customer need, a high response of clicks on the provided link and on the online infrastructure would suggest the incorporation of that feature in the next device version launch for customer value addition experience. Continuous recheck as well as re-evaluation of the device design is necessary to imply this assumption. It supports in an effective reporting.

Task 4

4.1 Analyse the extent to which local attitude reflect those found at National level

From Care Organization Perspective

Irrespective of one’s health impairment, Information and Communication Technology provide organizations and people control in their daily tasks and additional choices. Also, Information Technology inspires people to participate in the heath services by proposing activities to help utilizing technology. The ICT provides a clear understanding the significance of important activities for patients in the perspective of a care organization, administration and inspectors. ICT is considered as a prominent way to understand and initiate a patient’s well being. It helps in finding the solution for somebody’s life and welfare by using internet and communicating tools(Davis, 1991).

From Care service Users

The benefit for the end users of the health services comprise of involvement in self- health education as well as extensive promotion as well as disease prevention campaigning through various communication modes like radio, print media, television  or internet in the proper location, conveying the suitable content to the care service users, in the different language.

From Care Workers

To improve efficiency and job description of staff are the benefits for the care workers. It consists of support processes which focus over continuous medical training and development of the staff to improve their skills and knowledge(Davis, 1991). The Information and Communication Technologies provides an eminent economic effect by decreasing the investments of the patients by using more operative running of health care organization. The overall economic effect have a comparatively low impact, owing to the difficulty faced by the health staff, in spite of possessing better skills as well as better knowledge, to realize the improvement in their real job description. It is significantly conclusive that an effective care service staff’s presence in the health care organizations permits, appropriate observation of end users of the services along with facilitating the initial detection and prompt response through accurate clinical decision-making attributes to circumvent the problems.

4.2 Evaluate the validity of public attitude and behaviors in relation to a specific issue

A vital need is to develop distinctive electronic services for health care that recover patient’s health as well as well-being, and subsequently further spread beyond an individualist perspective in the direction of social sustainability. On the other hand, it is evident that through ICT implementation in healthcare, there are a number of benefits in the public, wherein, the acceptance of these electronic support services in health care depend on ethical as well as societal characteristics such as the end user’s belief.

4.3 Possible consequences for contemporize HSC services

The major impact of the organizational policies on contemporary Communication and the understanding for new nurse by the mentor is highlighted as below:

1. The classification of the participation and activities relating to the patient without any overlaps.
2. The execution of innovative information and communication technologies in the health care organizations considerably changes the health care organizational culture within the overall industry. 
3. Existence of advanced information and communication technologies need physicians as well as all health care staffs to take step forward and beyond an atmosphere familiarized to recording administrative as well as clinical data in a traditional paper-based layout – and hence facilitating to support the seamless health information flow across diverse locations  (Ueckert, Goerz, Ataian, Tessmann&Prokosch, 2003). This refers to people and their behaviour transition, which simultaneously adopted by all industries implementing information, and communication technologies have come across and subsequently overcome.
4. To allow overlaps of the participation and activities of patients in few cases.
5.  It elaborates and describes the level of the activity and participation category and assists in the diagnosis of the disease.
6. Labelling all potential activities and patient’s Participation, as well as using the qualifiers for differentiating the vital and collected facts
7. Patient data documentation and reporting

References

Branger, P. J., &Duisterhout, J. S. (1995). Communication in health care. Methods of information in medicine, 34(3), 244-252.
Davis, H. (1991). Counselling and communication in health care. John Wiley & Sons.
Luckmann, J. (1999). Transcultural communication in nursing. Delmar Publishers.
Roter, D., & Hall, J. A. (2006). Doctors talking with patients/patients talking with doctors: improving communication in medical visits (Vol. 2). Westport, CT: Praeger.
Schabetsberger, T., Ammenwerth, E., Andreatta, S., Gratl, G., Haux, R., Lechleitner, G., &Wozak, F. (2006). From a paper-based transmission of discharge summaries to electronic communication in health care regions. International journal of medical informatics, 75(3), 209-215.