Unit 1 Travel and Tourism Destination Assignment

Introduction

The Unit 1 Travel and Tourism Destination Assignment is generated in relation with travel and tourism destinations which will help in developing the understanding with various aspects of tourism destinations. This travel and tourism destination assignment will provide information related with the difference between the developing tourism destination and the developed tourism destinations and benefits attached with both the destinations. Options for new business opportunities will be availed to the travelling agencies so that they could grow and sustain in the market of travel and tourism.

Task 1

1.1Analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation.

There are various tourists destinations which are known as the generators of the world these are as follows:

According to the data gathered from various secondary sources it is being analysed that London is one of the most visited tourist destination which is being visited by the tourists available across the globe. About 18.69 million tourists visited London in 2014. An immense competition could be seen between London and the capital of Thailand which is marked on the top of the table shown below. According to the data of 2013 Bangkok was the most visited place by the tourists but which the change in time choice of people changed and in 2014 a downfall of 11% was seen in the tourism of Bangkok on the other hand 8% of hike was seen in the tourism of London (Ajagunna, 2014). Reason behind the decline was the political consequences in Thai which is a capital of Bangkok.

Top 20 Global Destination cities in 2014 are
London is one of the most visited cities with 18.69 million visitors, who visited over there in 2014,
Second is Bangkok with 16.42 million visitors
Third is Paris with 15.5 million visitors
Fourth is Singapore with 12.47 million visitors
Fifth is Dubai with 11.95 million visitors
Sixth is New York with 11.81 million visitors
Seventh is Istanbul with 11.60 million visitors
Eighth is Kuala Lumpur with 10.81 million visitors
Ninth is Hong Kong with 8.84 million visitors
Tenth is Seoul with 8.63 million visitors
Eleventh is Barcelona with 7.37 million visitors
Twelfth is Amsterdam with .23 million visitors
Thirteenth is Milan with 6.82 million visitors
Fourteenth is Rome with 6.79 million visitors
Fifteenth is Taipei with 6.29 million visitors
Sixteenth is Shanghai with 6.09 million visitors
Seventeenth is Vienna with 6.05 million visitors
Eighteenth is Riyadh with 5.59 million visitors
Nineteenth is Tokyo with 5.38 million visitors
Twentieth is Lima with 5.11 million visitors (Sohn, et. al., 2016)

Table showing the spending of the visitors on top 20 global tourist destinations:

It could be seen that London is ranked one in both the aspects; people visit London and prefer to spend money over there which helps the travel and tourism industry of London as well as helps in improving the GDP of the same. It is being analysed that people coming to London spends approximately US $ 19.3 Billion every year which is really a very huge amount. It could be seen that London is one of the most visited tourist destination which provides one of the most beautiful tourism experience to the people who prefer to visit London. For such a preferred tourist destination it becomes necessary to provide appropriate facilities to the people visiting over there so that they could enjoy their tourism. It is necessary that London should maintain the position so that it could sustain and so the economy of could sustain which could help in making the travel and tourism sector more happening and attractive (Tigre Moura, et. al., 2015).

1.2Analyse statistics to determine tourism destination trends and predict future trends.

It is necessary that trends in tourism destinations should be analysed because it the way with the effect of which future trends of the tourism destination could be analysed. With the help of statistical analysis of past tourism destination trends, future trends could be analysed.

Fig: Showing past trends of tourism destination

With the help of the graph it could be analysed that with the passing years interest of people is increasing at the continuous rate. It could be analysed that people preferring to travel different place so as to gain new travelling experiences and to enjoy their holydays. With the help of the secondary information data was gathered and it was found that UK is eighth biggest tourist destination in the world. Tourists spend approximately US $22.02 Billion in UK tourism. Tourism is one of the most earning sectors of UK.

Fig: Showing most visited cities in UK

Some of the most visited cities of UK are shown in the figure and Edinburgh is one of the most visited cities from all the other cities of UK. It is because travel and tourism facilities provided in Edinburg are more effective than any other destinations and also the infrastructure is one of the reasons that attract most of the people towards Edinburg. It is an historical place which shows the reality of UK and attracts the people of different countries towards UK.

Future Prediction

Fig: Showing the prediction for 2020

With the help of statistical analysis it could be predicted that Tourism of UK will grow on continuous range are travel and tourism sector of UK tourism is trying to make it more attractive. Focus of tourism sector is more upon the entertainment industry so as to attract the people from different parts of the world. It is being surveyed that people prefer to travel the places where entertainment facilities are available and people could enjoy their holidays in an effective way. By 2020 predictions are made for the Global Arrival of approximately 1.6 billion people in UK for tourism purpose which will help UK in generating effective amount of revenue and will help in making the GDP stronger (Pavlovic, et. al., 2011).

UK is trying to avail cheaper flights and is trying to contract with various travel and tourism agencies so that more and more people could come and enjoy the tourism destinations of UK and could recommend others to visit UK. It is trying to make improvements in the transportation system and cut the time that people spent in travelling so that they could visit more places in UK and enjoy their travelling in an efficient and effective manner (Greaves, et. al., 2010).

Task 2

2.1 Analyse the cultural, social and physical features of the worldwide tourist Destinations selected by you explaining their appeal to tourists.

Analysing the cultural, social and physical features of the worldwide tourist destinations will help TUI Group to evaluate the business opportunities in various parts of the world. For the service provider like TUI Group it is necessary that cultural, social and physical features should be analysed so that it could develop the strategies according to the requirements of the market and could ensure that more and more service users could use the services provided by the group.
To help TUI Group in decision making process UK and Cuba are taken so that their cultural, social and physical features could be analysed.

• Cultural Factors: Tourism is the sector which is full of cultures and people of different countries prefer to follow their culture and ensure that others should respect the culture they are following. For the service providers like TUI Group it is necessary that they should ensure that cultural aspects of every individual should be kept on the priority (Lee, et. al., 2016). There are various historical places available in UK and it ensures that these places should remain maintained as it helps in understanding the culture of UK. People coming to UK gets attracted towards the museums and such type of historical places so as to know the culture and history of the country and could gain new experience to their travel diaries. On the other hand travel and tourism sector of Cuba follows the rituals and beliefs that are coming from past. They wants that people coming to Cuba should not trespass any kind of negative feelings about the culture they are following and so it becomes the responsibility of TUI Group to ensure that people using its services should not affect the culture and should ensure that the culture of service users should also not get affected.
• Economic Factors: Economy of any tourist destination directly affects the travel and tourism of the company. It is necessary that TUI Group should make the strategies according to the fluctuations in the economy of the country in which it is trying to deal. It could be analysed that economy of UK is not dependent upon the tourism sector and people of UK do not rely upon the travel and tourism sector of UK (Liasidou, 2013). Here it becomes necessary for TUI Group to ensure that it should provide the attractive tour packages to the customers so that they could get attracted towards the tourism of UK and could enjoy their travelling. On the other hand Economy of Cuba is dependent upon Tourism for which it becomes the responsibility of TUI Group to attract the people so that they could help the managing the economy of Cuba and could help it to grow and develop.
• Physical Factors: Physical factors are the aspects that help in attracting the people of different countries towards the tourism destination. Physical factors of any country helps in exploring the beauty of it and making the decision whether the tourism experience of that country will be effective or not. Physical features of a country involve historical sites, food, infrastructure, transportation facilities, and entertainment industry. UK is the tourism destination which is full of physical features as it has proper infrastructure, effective transportation facilities and accommodation services, but food of UK is expensive which affects the pocket of the people coming to UK (Gartner, et. al., 2011). On the other hand Cuba have the historical places to visit which helps people of other countries to experience the culture of Cuba and food facilities are also effective which attracts people from different countries towards Cuba. Coming on to the transportation facilities here there are certain changes that are necessary to be made by Cuba so that tourism of people coming to Cuba could not get affected due to transportation.

Hence, it could be seen that TUI Group will have to make the strategies according to all the aspects and will have to provide the facilities which are not available in the country. Such type of aspects will help TUI Group to attract more people towards its services and will help in sustaining in the competitive market of travel and tourism sector (Stoddart, et. al., 2015).

2.2 Compare features of developing and leading tourist destinations

Comparison between the leading and developing tourist destination will help in evaluating the difference between services of aspects that influence others to visit the tourism destinations. This comparison will help TUI Group to frame better understanding with various aspects of which type of strategy will work on which tourism destinations:

Cuba	United Kingdom
Cuba is a developing tourism destination which relies upon the travel and tourism sector.	UK is a developed tourism destination which avails varieties of opportunities in the travel and tourism sector.
Percentage of GDP that is contributed by Cuba travel and tourism sector is 4.3%	Contribution of travel and tourism sector in the GDP of UK is 10.5%
Sites to visit in by travelers in Cuba are national monuments, world heritage sites, natural reserves and the protected natural areas.	Sites to visit in UK are entertainment industry, museums, historical monuments, infrastructure and various places.
Cuba is trying to make its travel and tourism sector more effective with the effect of which it will be availing more attractive packages as well as tourism experience to the people who are planning for travelling to different parts of the world	UK has developed almost every aspect which could help the people in gaining a new and different tourism experience (Ajagunna, 2014).
Approximately 3 million people arrives Cuba for travelling purpose every year	Approximately 34.4 million of the people visits UK for travelling purpose.
Cuba is cheap	UK travel and tourism is costly
Transportation facility is not much effective, people visiting Cuba face issues with transportation (Sohn, et. al., 2016)	Provides effective transportation facilities and ensure that people should not get any type of issue with transportation system of UK

Task 3

3.1 Compare the appeal of current leading tourist destination with that of currently developing tourist destinations.

For a business analyst it becomes necessary to evaluate each and every aspects of the field in which he is working. For a travel and tourism business analyst it is necessary to evaluate all the aspects related with the tourist destinations with the effect of which he could evaluate the strategies that are required to be developed for the travel and tourism company (Eagles, et. al., 2015). By gathering the statistical analysis of travel and tourism destinations it could be evaluated that UK is one of the leading tourism destination as it attracts people from across the globe and ensures that varieties of tourism services could be availed to the people coming to the country. Not only the historical monuments but there are various man made monuments that helps in attracting people from different parts of the world and ensure that people could enjoy their visit to UK. It is being evaluated that approximately US $15 billion are earned by UK just with the help of theme parks available over there as they provide full package of entertainment to the people coming to UK for travelling purpose.

UK travel and tourism earns approximately £2.1 Billion from American visitors and holds the most valuable inbound market and provides economic benefits to the country. One of the most appealing aspects which influence the people of various countries to UK is the infrastructure and manmade amusement parks which avails a different experience to the people visiting UK (Tigre Moura, et. al., 2015).

Key Drivers for the Visits to UK:

Here are the different occasions and aspects for which people prefer to visit UK. It could be analysed that approximately 7.9 million of the people visit UK for Blackpool Pleasure Beach which is really a very effective number. There are various other aspects also for which people from different countries prefer to visit UK they are The National Gallery, The British Museum, Tate Modern, The Natural History Museum, The London Eye, The Science Museum, The Tower of London, The Victoria and Albert Museum, and The National Portrait Gallery.

3.2 Evaluate how characteristics of a tourist destination affect its appeal.

There are several features that helps in influencing the tourists to get attracted towards the tourism destinations these features are as follows:

Different type of gains is available in travel and tourism sector like social gains and economic gains. To ensure that the more people could get attracted towards the travel and tourism sector of any country it becomes necessary for the country to focus on the characteristics and features as it would be helpful to ensure that more people could get attracted towards the tourist destination and prefer to choose the place so as to enjoy their tourism (Kayar, et. al., 2010). One of the most visited tourist place which most of the people prefer to visit in UK is France. Approximately 83 million people visited France for tourism purpose and it contributes about 10% to the GDP of the country. There are various reasons due to which people prefer to visit France like people like skiing prefer to visit France because France is the most preferred skiing destination in the world, many of the people visits France because of the cultural events as there are various cultural events that are hosted in France. One of the most dynamic industries of France is the Wine industry. It is being evaluated that approximately 24 million of the people visits Wine regions of France (Pavlovic, et. al., 2011).

There are certain negatives aspects also associated with France which affects the travel and tourism sector. Paris Attack is one of the most known aspects which have affected the mindset of the people planning for tourism. People prefer less to visit the tourist destinations which are either attacked by the terrorists or are in the risky zone. Another aspect that affect is the expensive food products. Food products of France are really costly which affects the pockets and budget of the people coming for tourism purpose. Cost of the flights are the another aspect that affect the tourism of France.

Coming on to the developing tourist destination Brazil is the destination which is known for its beaches, rainforests and dunes. People prefer to visit Brazil because of the nature and the beauty of the landscapes available over there. One of the appealing factors of Brazil is its culture as people from different parts of the world visit Brazil to enjoy the culture that they follow which is being shown by the Brazilians in the Rio Carnival.

Negative aspects attached with Brazil which could affect its travel and tourism sector is that people going to Brazil for tourism purpose does not find it safe as there is a lack of security in Brazil, another aspects is food as people who do not like sea food cannot enjoy properly as they do not get proper food (Greaves, et. al., 2010). It is necessary that Brazil tourism should provide the varieties of food products at cheaper rates so that it could be liked by the people of different countries and could be visited by people available in the world.

Task 4

4.1 Analyse the issues that affects the popularity of tourist destinations.

My line manager has asked me to prepare a summary report so as to have brief information regarding the information gathered by me related with tourist destination. Therefore as an Executive Assistant for Sustainability it becomes necessary that I should prepare the summary report which should include all the aspects of the tourism destination and help in framing a proper set of understanding with these aspects.

Exchange rate affects the travel and tourism sector as well as the companies working under that sector. With the analysis it is being analysed that inflow of the tourists from various countries is termed as the outflow of the tourists from other countries (Lee, et. al., 2016). Exchange rates of different countries are different which affects the pocket of the people planning for tourism purpose. Inflow of tourists provides economic benefits to the country on the other hand outflow of the tourists affects the economy of the country. For TUI Group it is necessary to focus upon the inflow as well as outflow of the tourists and avail the services accordingly so that it could get benefited from both the aspects of the tourists.

Environment of the host country also have a very vital role. There are many tourist destinations where people prefer to visit because of the environment and nature. On the other hand there are various tourist destinations which get affected from natural disasters which also affect the mindset of the people due to which they do not prefer to visit such places which are affected by some kind o natural disaster. Hence, TUI Groups will also focus on these environmental factors and will have to plan the strategies accordingly.

Terrorism is another factor that is required to be taken into consideration by TUI Group. It is one of the factors that have a great impact on the travel and tourism sector of any destination. People do not prefer to travel to the place which is either attached by the terrorists or is in the category of terrorist attacks (Liasidou, 2013).

4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide tourist destination.

The Travel and Tourism News

Travel and tourism is one of the most growing sectors in the world. With the change in time it could be evaluated that choice and preferences of the people regarding tourism destinations are changing. This report will include the discussion regarding the travel and tourism sector of North Korea (Ajagunna, 2014). North Korea is the country situated in East Asia with the population of just 2.5 million people. Travel and tourism sector of North Korea is at the developing stage and is trying to explore the places which could attract effective number of people towards the tourism sector of Korea.

It is necessary that travel and tourism sector of North Korea should improve and should grow so that it could offer a new experience to the people preferring to travel different places for tourism purpose. With the help of survey it was found that presently North Korea is visited by approximately 1 million peoples every year and people visiting over there experience a great experience of tourism.

TUI Group is one of the leading agencies which are providing travel and tourism facilities to the target population available in the world (Gartner, et. al., 2011). There are various attractive and effective offers availed by TUI Group which helps the tourists to make decision of where go for tourism purpose.

TUI Group is trying to bring its business to North Korea so that it could help North Korea in attracting people towards its tourism and could help the country by making little bit of contribution in the economy of North Korea (Stoddart, et. al., 2015). There are various tourist destinations that are explored by TUI Group so as to attract the people of different countries these are: Gyeongbokgung which is a historical place, War memorial of Korea, Bulguksa, N Seoul Tower, Seoraksan, Myeong Dong, National Museum of Korea and Namiseom.

It is necessary that Korea should focus on developing the infrastructure and should invest in entertainment industry so that it could attract more people towards its tourism and could move on the path of development and sustainability (Sohn, et. al., 2016).